PLG Section: type of partnership

If you're reading this, that means your product is ready for a partnership 🚀

Based on your product and problem statement, let's try to understand the type of partnership that will be right for your product:

Understanding the product
Litmus test to understand if partnerships are the right channel for you
Identify the right type of partnership
Reaching out to potential partners
Getting stakeholder buy-in
Planning the GTM

Identify the right type of partnership

There are 2 types of partnerships: Channel partnerships and tech integrations. If you're not entirely clear on what these are, it's recommended the you go back and watch the module again.

Answer the following questions to understand which type of partnership is right for your use case:

What is the core problem you're trying to solve? (Adoption, retention, a user problem etc)
What is the customer feedback around that problem?
How is your competition solving the problem?
Do you want to enter a new market / existing market?
Do you want your users to become power users?

Basis the answers for all of these questions, form a strong reasoning of which type of partnership are you going ahead with.

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