PLG Section: type of partnership
If you're reading this, that means your product is ready for a partnership 🚀
Based on your product and problem statement, let's try to understand the type of partnership that will be right for your product:
- Understanding the product
- Litmus test to understand if partnerships are the right channel for you
- Identify the right type of partnership
- Reaching out to potential partners
- Getting stakeholder buy-in
- Planning the GTM
Identify the right type of partnership
There are 2 types of partnerships: Channel partnerships and tech integrations. If you're not entirely clear on what these are, it's recommended the you go back and watch the module again.
Answer the following questions to understand which type of partnership is right for your use case:
- What is the core problem you're trying to solve? (Adoption, retention, a user problem etc)
- What is the customer feedback around that problem?
- How is your competition solving the problem?
- Do you want to enter a new market / existing market?
- Do you want your users to become power users?
Basis the answers for all of these questions, form a strong reasoning of which type of partnership are you going ahead with.
Brand focused courses
Great brands aren't built on clicks. They're built on trust. Craft narratives that resonate, campaigns that stand out, and brands that last.
All courses
Master every lever of growth — from acquisition to retention, data to events. Pick a course, go deep, and apply it to your business right away.
Explore courses by GrowthX
Built by Leaders From Amazon, CRED, Zepto, Hindustan Unilever, Flipkart, paytm & more
Course
Advanced Growth Strategy
Core principles to distribution, user onboarding, retention & monetisation.
58 modules
21 hours
Course
Go to Market
Learn to implement lean, balanced & all out GTM strategies while getting stakeholder buy-in.
17 modules
1 hour
Course
Brand Led Growth
Design your brand wedge & implement it across every customer touchpoint.
15 modules
2 hours
Course
Event Led Growth
Design an end to end strategy to create events that drive revenue growth.
48 modules
1 hour
Course
Growth Model Design
Learn how to break down your North Star metric into actionable input levers and prioritise them.
9 modules
1 hour
Course
Building Growth Teams
Learn how to design your team blueprint, attract, hire & retain great talent
24 modules
1 hour
Course
Data Led Growth
Learn the science of RCA & experimentation design to drive real revenue impact.
12 modules
2 hours
Course
Email marketing
Learn how to set up email as a channel and build the 0 → 1 strategy for email marketing
12 modules
1 hour
Course
Partnership Led Growth
Design product integrations & channel partnerships to drive revenue impact.
27 modules
1 hour
Course
Tech for Growth
Learn to ship better products with engineering & take informed trade-offs.
14 modules
2 hours
Crack a new job or a promotion with ELEVATE
Designed for mid-senior & leadership roles across growth, product, marketing, strategy & business
Learning Resources
Browse 500+ case studies, articles & resources the learning resources that you won't find on the internet.
Patience—you’re about to be impressed.